AUDIENCE
PROFILE
The Niteguide was researched and developed with a specific target
audience in mind. That target audience are the active “movers and
shakers” that have a commitment to enjoying life with the willingness
and ability to pay for it. They are the on-the-go crowd that are out on the
town on a regular basis.
The Niteguide, and only
the Niteguide, immediately penetrates the international nightclub audience
due to its usage by concierges in the finest hotels throughout the city.
They unanimously agree it is their ultimate reference tool for guiding guests
to L.A.’s diversified nightlife.
The Niteguide is also utilized
by travel agencies and affluent individuals across the country and around
the world.
The Niteguide is the only
publication that delivers your advertising message directly to this lucrative
target audience. It produces immediate results because our readers are ready
to “go” as soon as the publication is in their hands.
If your business caters
to the on-the-go crowd, the Niteguide makes the most efficient use of your
advertising dollar. When going out on the town, our readers think of the
Niteguide as the American Express of partying - they don’t leave home
(or their hotel rooms) without it. |
CONCEPT
The Niteguide was established in 1989 and is the first and only
publication of its kind, exclusively dedicated to the Los Angeles nightclub
business. It is the most comprehensive, informative, user friendly and practical
reference guide ever published and features over 400 of L.A.’s most
popular nightclub establishments. |
CONTENT
The Niteguide contains sixteen different entertainment categories.
Each nightclub is placed in individual categories based on the type of
entertainment offered. If a nightclub offers more than one type of entertainment,
it may be listed in the Variety category. |
CATEGORIES
Niteguide categories are: Cabaret, Coffee House, Comedy/Magic, Country,
Dance, Exotic, Gambling, Gay, Hip Hangouts, Jazz, Karaoke, Latin, Piano Bar,
Rhythm & Blues, Rock ‘n Roll and Variety. |
INDEX
There are two indexes. A categorical index listing all clubs
alphabetically within each individual category type and an alphabetical index
listing all clubs by their names in alphabetical order. |
INTERNET
WEBSITE
The Niteguide is accessible 24/7 on the internet at www.LANITEGUIDE.com.
Clubs that have provided us with their URL are linked through our website.
Go to the Niteguide website and click on club listings. Then click on highlighted
club names to go directly to their websites. We also offer website design
and maintenance services if you would like to have a website for your club,
business or promotion. |
EDITIONS
There are two Niteguide editions: Pocket Edition and Concierge
Edition. |
FREQUENCY
Both Niteguide editions are published semi-annually. |
CIRCULATION
Pocket Edition: 100,000. Total annual circulation 200,000.
Concierge Edition: 10,000. Total annual circulation 20,000. |
PROMOTIONAL
DISTRIBUTION
The Niteguide is advertiser supported. As a service to our advertisers
thousands of Niteguides are given away for free at various festivals, promotional
& entertainment events and many other places that the in-crowd may be
attending. |
ADDITIONAL
LISTINGS
There is no charge for the first listing for each nightclub. Nightclubs
that have different themes on different nights may wish to be listed in more
than one category. There is a $50.00 charge for each additional
listing. |
eNEWSLETTER
The Niteguide is used by guest service oriented businesses such as
hotels, limousine services, tourist services, etc. Radio stations, record
companies, talent agencies, management companies and the media also use it
on a daily basis and therefore need to have more frequently updated information.
It is for this reason that we will be launching a monthly on-line newsletter
containing information on new clubs not yet in the Niteguide and also on
clubs that have either gone out of business or have changed their name or
entertainment format. The newsletter will also contain articles on L.A. nightlife
and special promotions that may be of interest to club enthusiasts. The
newsletter will insure Niteguide users of having the most comprehensive and
up-to-date L.A. nightclub information all year round. To be added to our
email list fill out the comments form on our website. |
DEADLINES
Advertising submission deadline for camera-ready copy is 15 days
prior to release date. Non camera-ready copy deadline is 30 days prior to
release date. |
AGENCY
COMMISSION
Standard 15% agency commission will be allowed to all recognized
advertising agencies.
|
SHIPPING
INSTRUCTIONS
Deliver all advertising copy and materials to:
U Got It Express Publishing
C/O Niteguide Advertising
3035 Malabar St.
Los Angeles, CA 90063
For additional information: 323.466.6666
URL: www.LANITEGUIDE.com |
RETAIL ADVERTISING
RATES
Full color process 
Camera ready copy
| Frequency
|
1X |
2X |
| Full page
|
$2,000.00 |
$1,500.00 |
| Back Page |
$2,400.00 |
$1,800.00 |
| Inside Front Page
|
$2,300.00 |
$1,725.00 |
| Inside Back
Page |
$2,200.00 |
$1,650.00 |
| Center |
$3,000.00 |
$2,250.00 |
| 1/2 page |
$1,500.00 |
$1,125.00 |
| 1/3 page |
$1,000.00 |
$750.00 |
|
 |
|
AD DIMENSIONS |
|
Full Page |
4 1/8" |
X |
9 1/2" |
|
1/2 Page |
4 1/8" |
X |
4 3/4" |
|
1/3 Page |
4 1/8" |
X |
3 1/8" |
|
Centerfold |
8 1/4" |
X |
9 1/2" |
Submit ad copy in QuarkXpress
or Photoshop format. Otherwise, email
all elements (including fonts) of your ad and we will
rebuild it for you.
If you have any questions, call 323.466.6666 anytime 24/7. |
|
|
|
Bleeds:
Add 15%
Preferred
Position: Subject to availability. Add 10%.
Non-profit
groups: Full page ads only. 50% discount. |
